Court Case,
committee meeting,
launch of a report of product,
new tv show,
sports events,
exhibitions,
celeb appearance,
NEWTWORKING AND CONTACTS ARE IMPORTANT.
This way you can link your self with a story or can grab an interview easier.
Actors or Celebs
•Find
out what films/plays/TV Depp has
been in recently or are working on
•Wikipedia,
IMDB, personal websites; get some basic biographical detail etc.
•Check
social media
•Call
their agent or press officer for further details
•Try
the producers of the film/play etc
•Call
the DL press office, ask them if they know any more: perhaps special
arrangements or requests were made. When did this happen?
•Get
quotes from the DL or perhaps a curator.
•If
specific information is not available, get some harmless speculation or
background information – what relevant books, documents, manuscripts might have
been consulted.
Building.
•What
is the nature of the building: who owns it?
•What
is it used for? What is its historical background? Was it once important to the
community?
•Check
social media
•What
can people in the street/living/working nearby tell you?
•What
is their opinion on the development? Is it needed?
•What
is the nature of the development – call the local authority press office
•They
should be able to tell you who has lodged the development plans: which company,
which architect?
•Are
they protected by Listed Buildings regulations: call English Heritage
•What
is the timetable for planning consent?
•Who
are the objectors: have they formed a committee? Have they objected in writing
to the planning committee? Objections are normally publicly available on
council websites
•Can
you contact them to get their views?
•Do
you need a quote from a body such as Save Britain’s Heritage, the Georgian
Group or the Victorian Society?
•Any
other suggestions?
INVERTED PYRAMID.
Who, What, Where, When, Why, How
Any
of the above not in the Intro -
plus,
perhaps – its significance
Quotes
moves it forward
More
details, quotes
So
what? Next?
Any
holes?
Extras
WHAT formula.
WHAT formula.
- W:
What happened – plus elements of who, where, when etc.
- H:
How – often the next tier of information. Develops story beyond intro, key
elements.
- A:
Amplification – details such as events sequence, supporting quotes & other
specifics
- T:
Tie-up – background info, loose ends, what happens next.
(Holmes
et al 2013)
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